HOW WE DROVE COST PER ACQUISITION DOWN TO $10 FOR THIS ECOMM BRAND
[IN UNDER 30 DAYS!]
CASE STUDY
Here's how we helped them scale up..
The ads they had been running were not returning a positive return. This brand was mostly running activity seeking 'likes' and wasn't seeing any of their activity converting to actual sales.
The brand went through the quick fire testing method to find the winning formula of audiences, hook, copywriting and stop the scroll visual assets before scaling the campaign to multiple audiences in multiple countries.
Through this process, we were able to instantly reduce the cost of acquisition by simply changing how campaigns were optimised inside the ad account and running longer retargeting sequences.
How we were able to drive CPAs to $10 (on a $127 product) was by quickfire testing, pattern interrupt, effective copywriting and introducing a strategic retargeting sequence.
30 days into working with them, we achieved 7x ROAS at the top of the funnel on cold audiences and 14x ROAS on retargeting at the bottom of the funnel.
The Result
Cost per acquisition averaged out to be $10 per sale after 30 days of working together. Today, this client is consistently making sales across Australia, NZ and the US, and are looking to target at least another five European countries as part of their global growth plans.
Services We Offered
Our involvement included:
✔️Consulting on best practice margin pricing
✔️Replatforming website to a super-fast Shopify platform including integrating with AfterPay
✔️Establishing a website retargeting sequence
✔️Copywriting for ad positioning and hook messaging
✔️Facebook & Instagram ad funnel strategy, campaign launch and management
Get in touch today to find out if we can help your business to grow through Facebook™ & Instagram™ ads!
About King Pixel Digital Marketing
With a decade of experience with retail and shopping centre giants Westfield, Myer Centre, Brand Direct Outlets and neighbourhood precinct groups, there isn't a category of retail we haven't helped drive sales for.
Testimonials for King Pixel Digital Marketing
Jane Sutherland, Fitt Skin Clinic
"Before working with King Pixel my website was a mess. I didn't really know what I was doing or the logic behind customer journeys and funnels. Sarah-Jane from King Pixel was amazingly helpful. They turned my online store into a beautiful site to sell my macrame artwork smoothly and made sure that I was maximising every opportunity to grow my business online. Highly recommended!"
Si Tallowin, No Strings Attached Macrame
Lisa Penney, Hey Reflect'o
During the recent pandemic lockdowns, internet usage has surged 35% across the globe.
Of course, so many businesses have been negatively impacted by the pandemic. But your potential customers can be found online in bigger numbers than ever. And right now ad costs haven't been this low in the last 5 years!!
Commonly Asked Questions
What types of retail will Social Media Advertising work for?
And right now some of the fastest-growing ecomm categories include: Arts and crafts ✓ Gourmet and specialty foods ✓ Groceries and packaged foods ✓ Health and wellness ✓ Home exercise equipment ✓ Cleaning, hygiene and safety ✓ Pet products ✓ Activity and educational kits ✓ Cooking equipment and appliances ✓ Garden ✓ Games ✓ Baby products & children’s toys ✓ Beauty and self-care ✓ Home office ✓ DIY & Home Improvement
While we specialise in Facebook and Instagram ads, after accessing your product and market niche we will advise if your product could benefit from additional channels such as Google ads, Pinterest ads, YouTube, Snapchat, TikTok or LinkedIn.
What do I need in place for this to work for me?
We recommend robust ecomm platforms with common API connections such as Shopify, WooCommerce, BigCommerce, ChannelAdvisor, CommerceHub, Quipt, ShipStation, Zentail or Magento. If you have a store built on a custom website, we can discuss your options.
You will need images of your stock and have fulfilment processes in place for when the orders come through.
Ideally, you will need brand assets showing the lifestyle/benefits/problem solving ability of your product. If you don't have brand assets yet, we can help you with content creation services too.
How long does it take to get going?
We limit the number of new clients we take on so that we can give you our full attention to set up your sales funnel asap
How soon will I see results?
Every niche and brand is different. However, after the first 30 days, we can usually see from the data whether a campaign will be profitable when scaling. Sometimes it can take a few months for the algorithm to learn who are the best customers for you and what offer (hook) drives their behaviour. Once a sales funnel is 'cracked', meaning we've worked out how to drive profitable sales then it is time to scale, reaching larger audiences for increased revenue and customer growth. Giving the channel a try for at least three months is advisable.
You'll receive;
✔️ Pure advice to help you with marketing strategy offline and online
✔️ Learn about funnel strategies working for your industry
✔️ Gain clarity on how social media ads can be profitable for you
✔️ Receive a digital ecosystem audit
✔️ Come away with a clear action plan to help guide you closer to your goals
If this sounds good to you, and you operate in the retail or fashion sectors book in for a free strategy session below.
Best wishes,
Sarah-Jane Picton-King
Request your strategy session today to secure your appointment.
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