How We Increased eComm Sales by Over 50% in Just 3 Months — Without Running Ads
When this candle brand reached out to us . . . their sales were at a slow burn.
They knew they should be emailing more . . .
They worried about spamming their list and being pushy . . .
They had a product line customers loved . . .
But this lifestyle brand needed an expert to do email right, reclaim their lost sales, and grow their business
Our Klaviyo Email System Exploded Their Revenue in 90 Days
Results like these are replicable.
How do we know? Because it's what we live and breathe.
Automated Email Marketing for Non-Stop Revenue
Clients come to King Pixel with great eComm products — they just need a solution to light the fuse on untapped opportunities!
Revenue Down by 35% . . . for Years!
This lifestyle brand knew they were leaving waaay too much money on the table when it came to email. They wanted a no-nonsense agency to help them build a responsive, sophisticated email system.
Success started with a quick call to our team. We did a no-obligation analysis to pinpoint the opportunity areas and find the low-hanging fruit for easy wins.
Our free analysis identified THREE core problems . . .
Infrequent Email Sends
The eComm brand was missing a big opportunity.
They had a list but only emailed it a few times per year.
No List Segmentation
Their customers lived in different countries, used multiple currencies, and wanted different products
but everyone got the same emails.
Off-Brand
Copywriting
The brands’ copy and calls to action didn’t match the effortless sophistication of their brand.
At the same time, they didn’t want their emails to be pushy or over-hyped.
The King Pixel Solution
We built a revenue-generation system with Klaviyo that emailed more — and emailed smarter.
With customers across different countries, this lifestyle brand needed segmentation to manage respective currencies and product preferences.
eComm email + SMS automation system, Klaviyo and the King Pixel Team made it happen.
And by refreshing the copy of their emails to be more content-focused, we were able to email more and sell more — all while nurturing customer relationships.
Record-Breaking Sales
This lifestyle brands’ email sales went from “meh” to “total cash cow” in 3 months.
Now, email-generated sales represent 35% of their revenue. And they’ve seen a 50% increase in overall sales.
And it’s easy to tell that customers love getting more emails — because overall sales are through the roof!
And we haven't even started on the effect of introducing SMS.....
Sell Thousands More Next Month with an Automated Email System from King Pixel Digital Marketing
Consistent Sales
on Autopilot
The 100% automated email system has pre-purchase and post-purchase flows driving more revenue on repeat.
35% of Sales
from Email
The new Klaviyo automated email system closed profit-leaking gaps and grew their business practically overnight.
Enhanced
Brand Loyalty
Customers love receiving more relevant content-driven emails about the brands’ new products and special offers.
Services Provided for Game-Changing Results
Deep-Dive Strategy
Our experts analyzed the problem, found opportunity areas, and mapped out a solution. A solid strategy and clear communication ensured a successful project.
Seamless Automation
Hutwoods' new Klaviyo email system responds to every user action on its website. From browse abandonment to reordering reminders, the system follows up to keep users in the sales funnel.
Upgraded Messaging
We aligned all emails with the brand voice and promoted their products without the pushy copy. Emails got higher open rates, click-throughs, and sales.
Precise Segmentation
Dividing Hutwoods’ list by location, currency, and product purchase history improved the customer experience, ultimately increasing the average customer lifetime value.
And we can do the same for you!
Lifestyle Brand’s Email Marketing Goes From A Slow Burn To Automating 35% Of Revenue
[WITHIN 3 MONTHS!]
CASE STUDY
THE SITUATION: Lacking steady and strategic email marketing left lots of untapped sales potential on the table
When Hutwoods first approached us to help them sell more product—high-quality wood wick candles, perfumed reed diffusers, and luxurious bath/body items—they had only been mailing their database four times a year.
Realizing they had spent years leaving untold piles of money on the table, Hutwoods engaged King Pixel for assistance in finally lighting the fuse on an untapped opportunity!
THE SOLUTION: Automation, Segmentation, And Upgraded Messaging
While simply mailing more is an obvious opportunity, the bigger picture needed to be addressed.
To help reduce the brand team’s need for tinkering inside Klaviyo, we first set out to build a sophisticated email automation plan for them. Equally important, this required catering to:
Segmenting based on two country regions
Automating differences in language, currency, product, etc.
Splitting overall strategy between customers vs. stockists
Next, we crafted all the on-brand copywriting that would live in these automations. Respecting the brand’s wish to not sell aggressively, King Pixel traded pushy copy and call-to-actions for more of a content-focused approach.
THE RESULTS: Almost HALF of all sales now driven on autopilot via automated email broadcasts
Success! It’s now 3 months later and this client’s email revenue is burning brighter than ever. So much so that email alone now accounts for 35% of their sales—all completely automated.
Instead of their fears about mailing too often being confirmed, Hutwoods customers are voting positively by purchasing more, and more often! Everybody wins.
If you’re ready to drive more sales while freeing up more time, request a free strategy session today. And discover how we can help you next!
We help eComm business owners automate email, SMS,
and Push messaging to drive consistent sales seamlessly.
More examples of our work ....
Homewares Retailer Gives Their Bottom Line A +$75k “Makeover” Through Email
[IN UNDER 90 DAYS!]
CASE STUDY
THE SITUATION: Non-existent email strategy and outreach
When ur place enlisted our help, they had ZERO email strategy in place! Instead, they were operating on a dormant mix of in-store foot traffic and paid traffic to drive any eCommerce sales online.
King Pixel accepted the challenge to spruce up ur place’s online sales using the power of email and automation.
THE SOLUTION: Adding a touch of wit and on-brand personality to a brand new email automation flow
Before beginning the campaign, we first got a firm grasp of the furniture retailer’s unique brand voice. This allowed us to infuse every automated email with tons of scroll-stopping, on-brand personality.
Next, we strategized a custom flow of automated emails visitors and customers would receive at different steps in their journey. In addition to this, the entire strategy centered around curated content that homeowners would find irresistibly useful.
THE RESULTS: $75k Of “Free” Extra Profit Found Over 90 Days
Talk about harvesting low-hanging fruit! Without any additional work or effort needed on their part, this client was able to go from ZERO to generating $75,000 with email marketing—within the first 90 days of working with us!
Services We Offered
✔️ Email automation strategy
✔️ Brand messaging strategy
✔️ Effective copywriting
If you’re ready to drive more sales with your email marketing, request a free strategy session today to discover how we can help you next!
Helping Build Online Empires
Email marketing drives massive revenue.
But how do you get it without spamming your list?
Answer: You let dedicated experts handle your marketing!
As women helping women, we know email marketing should drive more sales AND strengthen customer relationships. That's why we use precise, relevant messaging — and never blast your list with offers they adon’t want.
Sophisticated email systems can deliver the right message to the right customer at the right time. That strategy wins you non-stop sales (without the tone-deaf spam).
So what’s the secret ingredient to online sales?
Attunement.
It’s knowing what your customers ACTUALLY want at every step leading up to the sale.
And the next sale. And the one after that . . .
We're platform partners and experts in...
Our team at King Pixel Digital Marketing takes funnel architecture to another level.
Led by Sarah-Jane Picton-King — an award-winning retail marketer — we’re the folks you call on when you need a permanent, done-right Klaviyo email system that puts sales on autopilot.
We handle every technical aspect of Klaviyo, so you can focus on what you do best: serving your customers and building your empire.
Let’s kickstart your email makeover today!
The Ultimate Email Sales Machine!
Our team of Klaviyo specialists optimize every part of your sales funnel — and turn random strangers into repeat customers.
Here’s how we automate the heck out of everything . . .
Advanced Abandonment Email Flows | Gain tons of sales you’d otherwise miss
SMS Text Follow-Ups | The most powerful messaging system for huge sales numbers
List-Building Magic | A bigger bang out of every campaign
Cross-Sell Email Flows | Sell new products to old customers
Loyalty Program & Re-Order Flows | Keep customers coming back for more . . .
Stop Spamming Your List! . . . And Sell More Than Ever
If you’re sending emails to your WHOLE list, we’re here to tell you there’s a better way (one that will have customers begging for your emails while driving sales out the wazoo!). Here’s how it works:
Get Personal
Our experts segment your audience based on their interests, so they only get the content they want. That boosts your open rates and deliverability.
Go Deep
Your new system tracks users' activities on your site, so you know what interests them and what doesn’t. Without it, you’re marketing blindfolded!
Email More
Yes — much more. But you’ll rarely email ALL of your lists. Targeting individual segments will unlock the power of the inbox.
Totally Text
SMS messages get a 90% open rate. So when you mix in SMS with your email flows, it’s fire. The trick is knowing when to text — and what to say.
Follow Up
Understanding user activity lets you keep the conversation going without sounding pushy. Our follow-up flows are an orchestra of sales ingenuity.
Earn Loyalty
When you listen — and say the right things at the right time — customers love your brand. That keeps them coming back for more . . . forever!
More examples of our work ....
Sweetening The Pot For A Sweet Treat Brand’s Startup Journey
THE SITUATION: A massive need for repeat patronage and revenue
Nobody wants low order volume (or value) to eat away at their long-term growth. Especially not in the startup phase like Sweet Talk was in when they enlisted our help.
Looking to set up a pivotal marketing—and revenue—channel, this client enlisted King Pixel’s email marketing expertise.
THE SOLUTION: Create email automation from scratch–with finishing touches of their signature artistic flair
After first suppressing our appetites for Sweet Talk’s treats, we were able to get down to business. Given this client’s startup status at the time, there was a wide open opportunity when it came to setting up email automation and on brand messaging.
Stir one part strategy with one part automation, add a generous helping of on-brand messaging, and ta-da! King Pixel returned with a freshly baked game plan to give Sweet Talk the shot at repeat business they eagerly needed.
THE RESULTS: (*ding*) Revenue’s up! $10k/mo. to be exact!
By the end of working together, Sweet Talk gained the stability their low average order value food business needed. With email automations alone, King Pixel created a consistent foundation of $10k per month in revenue.
Want your customers to come back for seconds (or thirds and fourths)? Outgrowing your current email marketing but lacking the plan and consistency to go forward?
Request a free strategy session today to discover how we can help you next!
Next Level Revenue for Your Business
An email marketing system from King Pixel Digital Marketing is a reliable source of easy peasy sales for your eComm business.
If you’re not using email to effortlessly grow your income . . . if you don’t get 30% of your sales from email — on autopilot — then it’s time to give us a call to fast-track business growth.
Let’s Level Up Your Revenue — Automatically!
Founder Sarah-Jane has a deep history in retail with a decade of experience with shopping centre giants Westfield, Myer Centre, Brand Direct Outlets, and neighbourhood precinct groups.
Founded by Sarah-Jane Picton-King, an award-winning marketer in the retail and fashion sector, Since 2017 the King Pixel team has helped businesses grow by increasing traffic to eCommerce stores, providing email automation and email marketing services, and optimising the online shopping experience and SEO of websites to improve returns on digital marketing efforts.
There isn't a category of retail untouched by helping to drive sales in the physical space, and now in eCommerce with effective digital marketing services provided by the team at King Pixel.
We help eCommerce businesses to increase revenues and scale profitably without wasting time, energy and resources.
We offer done-for-you services in social media advertising such as Facebook™ ads, TikTok or Instagram™ campaigns, search engine optimization (SEO) alongside Klaviyo email & SMS automation strategy, email marketing services & more.
We’re with you every step of the way.
Ready for the support of a marketing partner you can count on?
We help eCommerce businesses drive sales with the King Commerce Method
You know effective paid advertising and email marketing is the key to maximising customer lifetime value, but you don't have the time or knowledge, or right performance-focused agency partner to make it happen.
If you've ever tried running ads before or setting up an email automation strategy, you'll understand exactly how much more complicated it really is - and that doing these critical sales-driving activities wrong will end up costing thousands in missed opportunities or in mistakes.
We let business owners focus on what they do best, running the operations of their business, by taking the whole eCommerce marketing for sales process off their hands.
We'll build effective Klaviyo email automation strategies, and paid social advertising to introduce your brand to new audiences, manage your Google discovery through paid Google ads and enhanced SEO, and then introduce other advertising channels and marketing initiatives until we've hit your growth goals.
The reason it works lies in the integrity and caliber of our team - we won't even offer to work with you if we're not confident we can get you the results you're after.
The King Commerce Method
Making sure backend capture processes are in place to maximise opportunity from the traffic you are receiving. This involves setting up or optimising the pre purchase automated flows and post purchase automated flows and advanced flows that make sense for your industry and customer base.
Segmenting your existing database and improving your email deliverability so that more of your email content makes it to the inbox, not spam or the "promotions" tab.
Establishing a content calendar for regular email and SMS communications that are content marketing driven, not sell, sell, sell.
Establishing a strategy to build your first party data, aka your email, DM's & SMS lists.
Auditing your website for SEO improvements and actioning these.
Conversion Rate Optimisation - is the on-platform experience the best it could be? Navigation, additional product information, quality of product imagery, video, and optimising checkout processes, shipping and payment options are key here.
- Optimising product feeds for Google Shopping and social advertising. This is key for your products to match search results. Are your competitors stealing your search traffic?
- Blueprinting a social media advertising funnel across new audiences, engaged audiences and remarketing audiences. This involves outlining your persona journeys across channel and moving through a robust testing methodology to find your best personas, best hooks, best creative combinations and best channel strategies working in harmony with each other.
- Repeat customer strategy - what's in place to get your previous customers coming back for more? This could involve a loyalty program, subscription model or win-back campaigns. Are you leaving thousands of dollars of profit on the table every month by not having a strategic plan in place?
- Reviews, reviews and more reviews. Enhancing the third party endorsement for your brand and products on platform and on Google and leveraging these in ads.
- Spreading word-of-mouth endorsements by using automated affiliate and influencer programs.
The Services We Offer To Get Client Results...
Klaviyo Strategy
Email & SMS marketing automation plus content campaign marketing (We’ve just been named one of the best Klaviyo email marketing agencies in 2022 by Mayple). We know our Klaviyo stuff!
Paid Social Media Advertising
The world of social media marketing is ever-changing, but one thing that never changes is the benefits to be had from paid ads across various channels such as Facebook, Instagram and TikTok. Just because you're trying to reach your customers doesn't mean they are all on one platform. A cross-channel strategy is needed these days where they work together.
Google Advertising
Reaching the market in active search or "buy now" mode means we need to get you in front of searches for your product category, your brand name, and that of your competitors.
SEO + CRO
With SEO and Conversion Rate Optimisation, you can improve your customer experience on-site while also improving organic search engine results and organic sales.
Customer Service Systems
Saving time with customer service by setting up automated strategies, improving engagement and customer service functions.
Automated Affiliate Programs
Affiliate and Influencer Marketing - Let the customer network of those who trust your brand speak up about how great your products and services are!
Repeat Customer Strategy
Launching Loyalty Programs & more to lift your customer lifetime value and repeat purchases.
What our clients say about us...
"Before working with King Pixel Digital Marketing my website was a mess. I didn't really know what I was doing or the logic behind customer journeys and funnels. Sarah-Jane and the whole King Pixel was amazingly helpful. They turned my online store into a beautiful site to sell my macrame artwork smoothly and made sure that I was maximising every opportunity to grow my business online.
Highly recommended!"
Si Tallowin, No Strings Attached Macrame
"After one month of working with the King Pixel team, my eCommerce site revenue increased 50% month on month! The email automation strategy, Facebook ad sales funnel, and automated Messenger strategy for customer service has made the biggest difference to my business. I'm discovering the preferences of my customer base and barriers to purchase that had no idea about before. With this intelligence, I can use it to streamline my product range and improve website conversions"
Serena Gove, Caring Clothing
"I've always been good at engagement with my audience but all my creative efforts with social media posts weren't helping me make actual sales from my website. I've done a few courses and played around with Facebook ads but I soon realised likes don't convert to sales! I've seen the power of social media advertising from working with King Pixel. Now that we've got great ecomm foundations in place I'm so excited to advertise my brand globally, enter new markets and bring in the sales!!"
Lisa Penney, Hey Reflect'o
"Sarah-Jane and her team have excellent client management skills and delivered recommendations with patience, progress and clarity.
SJ's team have exceptional skills in digital marketing, with a particular focus on Facebook pixel applications, was perfectly tailored to our business.
Sarah-Jane and her team are experienced in all facets of marketing and digital marketing practices."
Biela McMillan, Marketing Manager
"What an authentic digital marketing agency! We used King Pixel to optimise our brand awareness and to implement a new social media funnel for eCommerce event ticket sales.
SJ and her team are focused on their clients and they took the time to learn about our business & industry so they could ensure the campaigns they implemented was relevant and successful.
It was a pleasure dealing with such a friendly, knowledgeable and enthusiastic team committed to working with us to deliver results."
Lana Vickridge-Smith, CEO
"My beauty & skin clinic business is over 3 years old and I have spent/wasted thousands of dollars (upwards of $30K) using SEO companies that claim they can generate business and PR companies who have no integrity and no understanding of my business (nor did they care).
Sarah Jane is a breath of fresh air – at last someone who is genuine, knows what she is doing, understands my business and has generated many leads and conversions in a very short time!"
Jane Sutherland, Founder
"King Pixel was a godsend with helping to fix up our Shopify eCommerce website so that we could make online wine sales. We had a go at setting the website up our selves, but it shows what you can do and how much sales can improve when you engage a professional! We're now running paid social media ads and a funnel strategy. So far we're impressed with the results to drive wine sales online and lunch bookings to our winery restaurant.
Thank you, Sarah-Jane and the King Pixel team. Highly recommended!"
Miriam Bourne & James Hook,
Winery Owners
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Founder & Director, King Pixel
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